Restaurants

For over 30 years, Simco Restaurant Group has been an innovative creator of premier San Francisco Bay Area dining establishments. The Simco team has created, developed and operated a broad range of restaurants and consumer destinations, including the Chevys® Fresh Mex chain of restaurants and San Francisco’s PIER 39. Experience San Francisco dining at its best.

Today, our Bay Area restaurant brands include the award-winning Pier Market Restaurant, Fog Harbor Fish House, Wipeout Bar & Grill and San Francisco Coffee Roasting Company.

Fog Harbor Fish House

Fog Harbor Fish House offers the quintessential San Francisco waterfront dining experience. Steeped in tradition, Fog Harbor Fish House was created by the original developers of PIER 39 and is filled with a quarter century of San Francisco history. Fog Harbor Fish House is among the most favored restaurants on the Wharf where we pride ourselves with offering the freshest seafood in San Francisco. Our menu specialties include live lobster, Cioppino, local Dungeness crab, steaks, salads, daily fresh fish specials and more. We feature in-house baked bread made fresh daily and served warm to your table. Located on the second level of PIER 39, every table offers spectacular San Francisco Bay views looking out over Alcatraz, the PIER 39 Sea Lions and the Golden Gate Bridge.The welcoming lobby provides outdoor seating with a warm fireplace and soothing waterfalls. Enjoy a cocktail or glass of wine outside or inside at our full-service bar. We look forward to having you as our guest.

Visit the Fog Harbor Fish House site

Pier Market

Pier Market has been selling San Francisco’s freshest seafood from our restaurant and fish market for 25 years. Recently voted “Best Seafood in San Francisco” by KRON 4 TV’s Best of the Bay, Pier Market is an authentic fish house where the locals dine. Come on by and enjoy fresh mesquite-grilled fish and meat, crab, pastas, steaming bowls of our award-winning clam chowder and authentic sourdough bread—all in full view of our bustling open kitchen overlooking the San Francisco Bay, the PIER 39 sea lions and Alcatraz Island. We also offer al fresco dining on our wide-open patio. It’s a truly original San Francisco restaurant. If you’re looking for a casual fish market dining experience, this is the place.

Visit the Pier Market site

Wipeout Bar & Grill Pier 39

Wipeout Bar & Grill opened on PIER 39 in 2005 shortly after the Simmons family (Scooter, Nancy and their children) explored the California coast in search of the best surf food and beach shacks. The family drew on this experience to create yet another one of their winning concepts which is reminiscent of the classic beach restaurants they visited.

Today, Wipeout Bar & Grill is the San Francisco Bay Area’s wildly popular surfing restaurant. With our wide-open patio and outdoor bar, roaring fire pit, celebrity-signed surfboards and world-famous beach signs, Wipeout Bar & Grill is San Francisco's killer hangout spot.

We feature awesome surf food like Screamin’ Starters, Shreddin’ Salads, Paddlin’ Pizzas, Surfin’ Sandwiches, mouth-watering Niman Ranch Beef Burgers and more. We use organic produce when available, and the freshest seafood and meat. All our pizzas are hand-thrown to order! We also offer a crazy good breakfast. This is casual San Francisco Bay Area dining at its best.

Enjoy exciting sports and surf flicks that play simultaneously on plasma and giant-screen TVs throughout the restaurant. It promises to be an unforgettable San Francisco dining adventure.

Visit the Wipeout Pier 39 site

Wipeout Bar & Grill Marin

Wipeout Bar & Grill is Marin’s killer hangout spot. Reminiscent of the classic beach restaurants and “surf shacks” that dot the California coast, Wipeout Bar & Grill is the perfect spot to chill with your friends and family and enjoy our awesome surf food.

We feature a full bar, outdoor patio, roaring fire pit, and family-friendly items such as mouth-watering Niman Ranch Beef burgers, tacos, sandwiches, salads, pizzas and more, all made with premium ingredients. We use organic produce when available and the freshest seafood and meat. All our pizzas are hand-thrown to order! This is casual Marin dining at its best. Wipeout is also “the” place to watch all your favorite sporting events on Marin’s largest screens. Catch all the action from NFL Football to Major League Baseball to March Madness to World Cup Soccer. We show all sports, all teams, ALL live!!

Wipeout Bar & Grill is a certified Marin County Green Business.

Visit the Wipeout Marin site

San Francisco Coffee Roasting Co.

Top off your PIER 39 experience with the perfect pick-me-up from the San Francisco Coffee Roasting Company. We feature aromatic roasted espresso and coffees, seasonal flavored coffees, pastries baked by local artisans and a scrumptious assortment of real fruit smoothies. It’s a true San Francisco Café. Whether you're checking out the views of Alcatraz Island, the Golden Gate Bridge, or the sea lions, enjoying San Francisco street musicians or finishing up a meal at one of our full-service restaurants, our friendly team at the quick-service counter will get you going!

Visit the SF Coffee Roasting Co. site