SIMCO Restaurant Group | Great Places to Eat in San Francisco

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We Develop, Operate—and Enjoy—Great Places to Eat.

Simco Restaurant Group has a 25-year history as an innovative creator of great places to eat and outstanding consumer destinations.

The Simco team has developed, opened and operated a broad range of restaurants and destinations, including the Chevys® chain of "Fresh Mex" restaurants and San Francisco's PIER 39.

The company continues to operate its headquarters and several exciting restaurants on PIER 39.

Wipeout Bar & Grill San Francisco
Eat, drink, surf. San Francisco's rockinest spot.

Classic traditional San Francisco waterfront dining experience.

Formerly Chic's Seafood Restaurant

Pier Market, San Francisco
A classic fish market restaurant where locals and out-of-towners meet.
San Francisco Coffee Roasting Co.
Espresso, real-fruit smoothies, pastries.
The perfect PIER 39 pick-me-up.
Chevys Fresh Mex
The Simco team created and built the enormously succesful Chevys restaurant compay.
PepsiCo acquired Chevys after we opened our 37th location.
Pier 39, San Francisco
The Simco team created PIER 39 where today nearly 12 million people visit annually.
It is now operated by PIER 39 Management Company.